As new technologies bring the world closer together, companies are tempted to go global. The bright lights of international markets are attractive both to Startups and the established brands.
It is alluring as it offers plenty of opportunities; however this venture can also be unsuccessful. Therefore, the ability to skilfully navigate in a global environment is essential. In order to minimise the risk of failure or falling into too many pitfalls on the way, ask yourself some questions before preparing your strategy.
You should recognise the fact that international business is not simply an expansion of your domestic operations beyond your home country but more like a different business with different needs and requirements than you have known before.
Are you a growth-oriented business seeking know-how, connections and inspiration? Hear from the Panel who are actively supporting UK companies to scale-up and grow.
Register now for LonBA Executive Launch, takes place 8 March 2017, Natwest HQ London