As new technologies bring the world closer together, companies are tempted to go global. The bright lights of international markets are attractive both to Startups and the established brands.
It is alluring as it offers plenty of opportunities; however this venture can also be unsuccessful. Therefore, the ability to skilfully navigate in a global environment is essential. In order to minimise the risk of failure or falling into too many pitfalls on the way, ask yourself some questions before preparing your strategy.